History Page             

                                               610 649 NAIL ( 6245 )


                                                THE EVERYDAY LIFE OF A CLUB OWNER , FATHER , & A GUY.

                                                        SCROLL DOWN TO MOST RECENT DATE

     I continued the philosophy work hard  , treat everyone with respect , and have fun !! Help promote the BANDS as much as possible and these are my basic ingredients to run a small dive bar that's been around a long time.

Work hard :

     Wheels ( my wife ) gets upset at me. She accuses me of one thing , " you only care about THE NAIL".  She is right.  If parties come around or social gatherings , I always say lets go and at the last second, I would  have to work on bands , websites , or ideas. She would get upset and I would eventually go out , but I must drive her insane.  I have a sleep disorder. It's called sleep apnea. I sleep no more than 3 hours in a row. I use it to my advantage. When I get up in the middle of the night I would start working on NAIL promotions , websites , and business. I eat, sleep, and think THE NAIL. If I had to guess why I am so passionate about being a semi " successful " club.  It's probably because certain people were against us. They said it was a foolish idea and a saturated business. We would be throwing money away. I had to prove them wrong , not for their opinions , but for myself. One person does stick out .........Wheels and I were over a " friend's " house.  We'll call him " J ".   Having a couple of beers with some " friends ", we decided to tell everyone we bought The Nail.  J's brother-in-law, " T " , said " it is the worst business to get in and you will fail eventually" ( and this was a person that was successful and I respected back than). I will never ever ever forget that. Here we were ....proud owners of an established 60 year old nightclub that Wheels and I have been patronizing for 2 decades and now told we had no chance of making it.....not even a fake congratulations. He was the first of several to try to shoot our hopes down.  Every time someone projects negativity towards our bar..........I WORK EVEN HARDER THAN BEFORE................... RUDY of Notre Dame would shit his pants. We bought the club in January of 1997 and as of today , we have the longest tenure of ownership of any owner dating back to its opening day as " Humps Bar " in 1948. This is a huge monumental enormous gigantic accomplishment since all employees bailed on us eventually when times got tough. My claim to Un-fame......" In our first 2 years of ownership , we lost enough money to buy a house in Havertown." I had 4 jobs and Wheels had 3 to keep The Nail afloat. Our so called friends/employees did not know this. Wheels and I struggled for over 2 years working 60-65 hour work weeks while they got paid and our bills piled up like a mountain........you try it and see how long you last. We did it because we believed in the bar and ourselves. Yes we lost friends but true friends and family stuck with us. Little did we know the previous owner Mitch had Daddy buy him the bar as a college gift.  So the books looked outstanding without a MORTGAGE. We found out his numbers were all to be lies at the settlement table.  My famous antennas told me many times something was wrong , but we ended up driving the hard road. The quick story of the last owner and how we purchased The Nail. Wheels and I are sitting next to him at the bar one night. I say , " Hey Mitch , if you ever want to sell The Nail , Wheels and I would be interested. " He replies , " No , no , no , no , no I would never sell it. " He gets up and walks towards the front door. About midway he stops and comes right back to us and says , " Are you serious ? , we can meet tomorrow at Villanova Diner if you want ? "  Holy shit did my antennas go up , but they were so clouded by my overwhelming feeling that I could own the infamous Nail one day.  Anyway , back to the main story of employees and bailing friends. One old school employee left us because he wanted to get " out of the  business ". The next week he got a job at a another bar as a bartender......not so old school there.  These were the high hurdles Wheels and I had to endure.....day in and day out........by ourselves.   It was time to rebuild.

Treating people with respect :

     Its simple, treat people with some dignity , make some humor about myself ( usually about my penis size or sex life) and remove all angry people.........everybody should be treated the same. Saying jokes about myself makes people feel a little better about themselves and they say " you know what , I am not the only one that has money , health , or relationship problems.

Removing angry people:

      Major priority here......nothing worse than sitting next to a drunken idiot proclaiming all life's answers while he works at Burger King deep frying onion rings. A Havertown policeman once quoted to me...." we never get any calls at The Rusty Nail ".  I wonder how many bars can say that ?  It seems every weekend there are fights or altercations at other clubs.  This is our home and that's how we treat people. OUR ONE RULE , " GET IN A FIGHT......DONE FOR LIFE. "


      When we started, I asked what can we do for the bands " promotionally " wise ?   The same old answer ," we did it all and nothing will help".  At the time, we were in 11 newspapers and had one generic monthly calendar.  So , one weekend, Wheels and I went up to our mountain house ( that we built with our own hands ) with "phonebooks" from all over the counties. We made a list of all the newspapers and internet companies.  I continue to make the list grow.  Now, we are in 56 newspapers and affiliates.........radio promos..........our websites (www.thenail1.com., Facebook/rustynail together average over 1500 " hits " a day....that's  unbelievable for such a small nightclub).......monthly calendars on time.......new illuminated outdoor sign............35 internet companies ...........mailing list............our own radio show ,  and it goes on. We have quadrupled the band intake. We let bands network with each other by having up to 4 bands or more on the weekends. I remember a phone call I took in 1999.  The person said, " we played THE NAIL a couple a months ago, we brought alot of people, had fun , and would like another gig ".  I said to him, " you mean no one has called you since than ? "  Right there and than I took over the booking. I call all bands every Monday ( or Tuesday sometimes ) before and after they play here ( no other owner does this).   Treat bands with respect...they are the backbone of THE NAIL They are the ones working hard to bring people in, practicing, promoting ,and such....so, why the hell wouldn't I help them?  I refuse to be the owner that's all drunk behind the bar with a disgusted face saying " they did not bring a 100 people....... they're done".  I give out my home phone number (no other owner does this) to prevent frustrating phone tag and usually have 15-20 minute conversations with each individual band on the first phone call (no other owner does this) . I know if I was in a band, I would like a direct link to the owner and have a respectable conversation. I put myself in the shoes of the band and tell them how much we appreciate them.  We lend out our PA system to bands playing  "other " clubs for FREE ( what the hell other owner does this ? ). Several times with my van and easy pass (no other owner does this). We throw a huge "Wheelstock " party at our private vacation home that Wheels and I built ( 4 years to build ).........for 13 years it was completely free .... it was $20 for the last two years..... 330 people showed up last year ( damn hurricane ).....400 the year before ! Once again, a 4 day party and the NAIL supplies breakfast , lunch , dinner , beer , liquor , bands , and showers for everyone for 4 days ( show me one fucking owner that does this ??!!  Throws a party for 400 people for 4 days for FREE ??!! ). We ended it in 2006 because of the incredible amount of time , effort , wear & tear on our home , & neighbors being super pissed at us.

     Our website is updated & blogged everyday under the " HISTORY " link , not one day ever missed....this includes weekends, holidays , and vacations. I talk about my life as if it were a soap opera (no other owner does this)........and in this business it usually is......mostly for entertainment though (doing this since day one of the takeover ) ( no other club owner does this ).   I could go on and on and on.......no one comes close. I do all this because we do not have the luxury of the " walk in " crowd.  We need the bands to work a little harder for us .....that's why I work 10 times harder than any other club owner.

     We have our own radio show since 2005.  All bands get plugs on our radio show. All bands do live interviews to promote ALL their shows and express their music and songs. What the hell other owners help promote other clubs ?  Everyone helps a little......we help more. 

     We hope you join our little family.........simply known as THE NAIL

                    " LIVE AT THE NAIL "  RADIO SHOW   !!!

  We welcome these Radio Stations that promote our show



   HOLA 1600 am        WXVU 89.1 fm        KUR    88.3 fm

  WEXP 530 am         WWUV   90.7 fm     WVUM 90.1 fm       KUR    1670  am

  WWXU  91.1 fm      WWCY 89.5 fm       WIN 88.9 fm ( WIN 89 )

  WWEC  88.1 fm        WWNW  88.9 fm    WVUD  91.3 fm     Berks Cable ( Ch 24 )

  WPKN  89.5 fm        WPKM  88.7 fm      WDWN 89.1 fm      Hometown Utilicom ( Ch 41 )

  WPTC   88.1 fm        WCUC   91.7 fm      WSRN  91.5 fm      

  WDCV  88.3 fm        WXLV    90.3 fm     WRRG  88.9 fm      930 AM (The Cockroach)

  WRHS   89.7 fm        WVUD   91.3 fm     WIXQ 91.7 FM       WIXQ.COM             




  WWW.THENAIL1.COM ( click on " radio show " on the left index on our home page. LISTEN AT ANYTIME )


                        WEBCASTED BY REAL AUDIO    

  ** Do you have a contact with a college, internet or commercial radio station ?  Any help to air our FREE show would be greatly appreciated.  We are here to help the local bands of our communities.  Our format is simple. We interview bands. The bands express their opinions and songs through their music.......with alittle fun too. **  This would increase our relationship with your band and The Nail nightclub.**


                                     ** ALL BANDS GET PROMOTED **


                                              NO OTHER CLUB DOES THIS !! 

   We made our point ............work hard , respect , and promote.  All businesses.....whether in a band or selling corn on the cob ........ should have this mentality and attitude.

                                              ***  BOOKING CONTACT AT  mailto:thenail1@comcast.net   ***
























































































































































































































































































































































































































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